Our Team
Madison Borden
Community Engagement Manager
Maddie is our go-to volunteer and birthday party coordinator. A Salem native and 2022 Salem State grad, Maddie spent a year working at Disney World which prepared her to work closer to home with our North Shore Community.
Ali Haydock
Executive Director
Ali has spent her career as a fundraiser for Harvard, Mass General, and, most recently, Peabody’s Citizens Inn. With an MBA in nonprofit management, Ali uses a collaborative and creative approach to lead the NSCM. Ali’s best advisors are her three young kids.
Susie Lord
Visitor Experience Associate
A librarian, storyteller, and enthusiastic spirit, Susie can be found at our front desk and museum floor, helping families make the most of their experience at NSCM.
Norma Ross
Visitor Experience Associate
Having spent decades as a transitional kindergarten teacher, Norma brings her educational experience and love of kids to her role at the front desk and museum floor.
Holly Watson
Assistant Director
Holly brings a depth of experience in both educational program management and museum administration, having most recently spent time at the House of Seven Gables. Her ingenuity and positivity keep everything running smoothly.
Advisory Board
Mayor Ted Bettencourt
Mayor, City of Peabody
Camille Bartlett
Director, Peabody Access TV
Curt Bellavance
Director, Community Development, City of Peabody
Tim Brown
Director of Innovation and Strategy, NE Arc
Martha Holden
Former Peabody Library Director
Craig Welton
Chief of Development, NE Arc